Keeping It Brand, Part 13

f2d27“‘Do you have any of those 99 cent eggs?” the woman asked me at 8:15 this morning. I knew her. I had seen many like her yesterday in the afternoon when we first ran out of “those 99 cent eggs.” Honestly, I’m embarrassed to tell people that I don’t have what they’re looking for, especially when what they’re looking for is one of the biggest tenets of the holiday that is coming up soon. But it sometimes happens, and I have to do what I can to make their shopping experience as good as it can be regardless of the absence of eggs, or whatever else happens to be missing.

So what did I do today to help those guests who were disappointed over the lack of eggs? I gave them discounts on other products they wanted to purchase. I labeled and brought clearance products out of the back room and re-merchandised them in the egg section. But the first thing I did was to sincerely apologize, and an honest apology can go a long way toward repairing hurt feelings, in retail and in life.

Funny how working in retail gives me more of a perspective on real life. We spend so much time before the store opens making sure everything is ready for a full day of sales. The floors are cleaned, the windows and bathrooms too. The food is put out and faced off so it looks fresh and full to even the casual eye. The endcaps are also faced off and filled with product to influence even more sales. Money is placed into the registers in preparation for making change, smiles plastered on the faces of the employees to make it all seem more hospitable.

Today was one of those days where everything worked like a machine. Continue reading “Keeping It Brand, Part 13”