At Target, this time of year, we are inundated with guests (see: Keeping it Brand, Part 3) who have no problem asking questions, many and often. Ironically, this is the exact opposite of how it is most times of the year. Usually people try their best to go down the aisle I’m not in, the classic avoidance tactic, content to wander aimlessly, never finding what they seek.
But just after Thanksgiving all of that changes, just like the leaves falling from the trees. The hordes of guests swarm the store with a specific item in mind, and they look for anyone in red and khaki to assist them in any way possible. Funny how I’m the food specialist, but people ask me the craziest things.
“Do you guys have the thing with the thing? You know, like I saw on TV that time?”
” I’m looking for a racecar rug, but not the one with the little bear on it. Just the one with the owl.”
“You don’t sell books here, do you?”
And they are honestly amazed when I actually know what the thing with the thing that they saw on TV was, or when I lead them on a beeline through the store to find that specific book they wanted. Just this morning I helped a lady find some gloves with a special pattern on them for her mother, who only wears this one pattern (yeah, I know).
I will even go through toys or electronics (on my way to the backroom), knowing that I will get at least ten requests on each trip. Why will I do it?
I do it because at Target our number one concern is our guests. While we know not every single one will leave here happy, we do our absolute best to help make that a reality.
Because it’s all about keeping it brand.
Sam
Sam's Online Journal 